Answers

Straight answers.
No pitch, no jargon.

What things cost, what works, and how not to get burned — the answers we'd give a friend who runs a business.

Choosing an agency

• How do I know a marketing agency won't waste my money? You can't know in advance — but you can make waste visible fast. Demand three things before signing: a specific number the agency will be ac… Read the answer →

Marketing in the AI era

• Can AI do my marketing cheaper — why pay an agency at all? AI has genuinely collapsed the cost of producing marketing assets — posts, ads, copy, even video. What it hasn't collapsed: knowing what to … Read the answer →
• How do I get my business recommended by ChatGPT and AI search? AI assistants recommend businesses whose websites answer real customer questions in plain, crawlable text with clear structure — the discipl… Read the answer →

Cost & ROI

• How much does digital marketing cost per month in India? As of 2026, most Indian businesses pay between ₹10,000 and ₹3,00,000+ per month depending on who does the work: freelancers typically charge… Read the answer →

Channels

• SEO or paid ads — which is better for my business? Paid ads buy customers this week and stop the moment you stop paying; SEO (and its 2026 sibling, AEO) compounds for years but takes months t… Read the answer →
• How does WhatsApp marketing work — and is bulk WhatsApp legal? WhatsApp marketing works in two very different modes: the official WhatsApp Business Platform (API), where customers opt in and businesses p… Read the answer →