How much does digital marketing cost per month in India?

The real price bands

• Freelancers (₹10,000-25,000/month): one person, usually one skill (social posts, basic ads). Works for maintenance; struggles when strategy, tech, and execution all need to move together.
• Small agencies (₹25,000-75,000/month): a team covering 2-3 channels. This is where most first agency relationships start — and where most disappointment lives, because packages are priced on deliverables (“12 posts, 2 campaigns”) rather than outcomes.
• Specialist/established agencies (₹75,000-3,00,000+/month): boutique retainers in India commonly start at ₹2-5 lakh for larger brands. You’re paying for accountability to a number, not a bigger deliverables list.

Ad spend is always separate — media budgets go from your account to Google/Meta directly. Any agency bundling ad spend into their fee opaquely is a red flag.

What actually determines whether it’s “worth it”

The question behind the question is usually “will I get more back than I pay?” That depends less on the price band and more on three things:

1. Is there a system? A store/site that converts, tracking that attributes revenue, and follow-up that doesn’t leak leads. Marketing spend on top of a leaky system buys leaks at scale.
2. Is it measured in revenue? “Impressions” and “engagement” pay nobody’s bills. If the monthly report doesn’t contain a number you can reconcile with your own sales, you’re buying activity.
3. Can the team build, not just post? Campaigns break on landing pages, WhatsApp flows, and checkout — engineering problems. Agencies that can’t touch code outsource your bottleneck.

How we price (for context)

We work differently from deliverables menus: engagements start at ₹60,000/month — months 1-2 build your revenue system, month 3+ we operate it and report a revenue number you can check. Details on the pricing page.